MY WORK
*cAMPAIGNS
The Soul of Southeast Asia:
THAILAND
A university campaign-planning project exploring how social media can promote Thailand’s culture, traditions and hospitality to international audiences.
*mARKETING MATERIALS
MELODY:
NEW SEASONAL MENU SOCIAL CAMPAIGN
oBJECTIVE
Create social media visuals for Melody’s new Mediterranean seasonal menu that would stand out from standard food posts and give the restaurant a stronger, more distinctive presence online.
PROCESS
I decided to treat the whole campaign like a mini magazine spread. Each slide features refined typography, clear hierarchy, and a warm, sun-kissed colour palette. Key dishes were highlighted through short, evocative descriptions and pricing, elegant headlines were mixed with a bit of playfulness.
RESULTS
A cohesive series that positions Melody as a refined yet inviting destination, giving the menu weight and personality through an editorial aesthetic.
WAN JING TEMPLE:
WELLNESS RETREAT BROCHURES
oBJECTIVE
Design a brochure that would introduce Wan Jing Temple as a calm and nature focused wellness retreat for both individuals and corporate groups in Hong Kong- clearly showcasing the space, what they offer, and the feeling of stepping away from the city.
PROCESS
The brochure is set in a calm and clear narrative, with clean typography and plenty of space so everything felt unhurried and true to the atmosphere of the place.
It opens with the temple’s story and setting, what is offered, their mission, and why retreats matter in a bustling city such as Hong Kong.
Green and reddish brown were chosen as the main colours, reflecting the traditional colours of Chinese temples. These were then paired with natural photography of the gardens, interiors and outdoor sessions.
RESULTS
The finished brochures presents Wan Jing Temple as an authentic and refined retreat destination, one rooted in tradition yet designed for modern life.
It gives potential guests and corporate clients a clear sense of the space and the experience without exaggeration.
CRIMSON EDUCATION:
A STUDENT SUCCESS STORY
oBJECTIVE
Design a social media carousel for Crimson Education to promote a free event in Hong Kong featuring a real student success story.
From local ambition to a Columbia University scholarship and a Wall Street internship, the goal was to make the story feel authentic and aspirational enough that people would want to attend.
PROCESS
A consistent visual identity was built across the three slides using deep crimson, bold white type and gold accents. The first slide centres the subject in an ornate gold frame to give the achievement a sense of prestige.
The second slide is laid it out like a passport, with a stamp-style badge and structured information to subtly mirror the idea of an international journey.
The final slide ends with a direct, simple question to drive registration. The overall tone stays confident and polished while keeping the student story front and centre.
RESULTS
The carousel illustrates a clear and compelling invitation.
It positions the event as a genuine success story rather than a generic talk, and gives potential attendees an immediate sense of what they’ll gain and why it’s worth showing up.
*PR WRITING
Tip: Each writing sample can be viewed by clicking the ‘View Here’ button beneath its description.
ONLY
pRESS RELEASE
Documentary Film Festival Launch
Press Release Writing • Media Relations • News Writing • Strategic Communication • Event Promotion • Research-Based Communication
SPEECH WRITING
Public Health Advocacy
A persuasive speech developed to advocate for a ban on high fat, salt and sugar (HFSS) food advertising targeted at children. Written for an audience of headteachers, the speech combines academic research, policy evidence and persuasive rhetoric to communicate a public health issue while encouraging stakeholder support for policy change.
OVERVIEW
sKILLS
Speech Writing • Persuasive Communication • Public Affairs & Policy Communication • Research-Based Communication • Audience Adaptation • Strategic Messaging
A supporter email that raises awareness of ageism and encourages donations to the Age Without Limits campaign. The piece combines research findings, personal storytelling and persuasive messaging to engage readers emotionally while reinforcing the campaign’s purpose and motivating audience action.
sUPPORTER EMAIL APPEAL
Age Without Limits Campaign
OVERVIEW
sKILLS
Supporter Communications • Persuasive Copywriting • Campaign Messaging • Audience Engagement • Research-Based Communication • Call-to-Action Writing
OVERVIEW
A simulated media relations press release announcing the premiere of Immoral Code at the 2025 Leicester Documentary Film Festival. The piece was developed to communicate key event information, generate media interest and accentuate the wider social issues explored through the documentary, including artificial intelligence, ethics and human control.
sKILLS
*PRESENTATION DESIGN
FILM INDUSTRY
ANALYSIS
Tip: Click anywhere on the progress bar to jump to a specific section. You can also adjust the playback speed using the video settings. The recording does not contain any audio.
oBJECTIVE
Collaboratively research the global film industry and present its history, structure, key stakeholders and current issues through an engaging, data-driven presentation.
PROCESS
Worked within a five-person team to research different areas of the industry. While the research was divided across the group, I independently designed and animated the entire presentation in Canva after everyone’s research had been compiled. I created nearly 80 slides, ensuring a consistent visual identity throughout, organised information into a digestible structure and incorporated animations to improve the overall flow and audience engagement.
rESULTS
The final presentation communicated complex industry research in a clear and visually engaging format. This project strengthened my skills in presentation design, animation, visual communication and collaborative working, while demonstrating my ability to translate research into a cohesive and professional presentation.
*VIDEO PRODUCTION
OBJECTIVE
Produce two short-form educational videos for the Leicestershire Partnership NHS Trust as part of the Health for Teens (HfT) platform, which provides accessible health information and resources for teenagers. The videos aimed to promote healthier relationships with social media by exploring online comparisons and digital self-care. Designed for use across the HfT website, NHS Leicestershire social media channels and youth health settings, the content needed to be engaging, informative and suitable for both online and in-person audiences.
pROCESS
Working as part of a five-person production team, I was responsible for client communication, production paperwork, including risk assessments and participant consent forms, and assisted with cinematography during filming. My primary role was post-production, where I edited the project footage and developed versions suitable for multiple digital platforms. Throughout the project, I worked closely to ensure the content met the client’s objectives while communicating key health messages in a format that was engaging and accessible for a teenage audience.
rESULTS
The completed videos were delivered to the Leicestershire Partnership NHS Trust and distributed across the HfT website, NHS Leicestershire social media channels and youth health centres. “Understanding Social Media vs Real Life” reached a total of 1,241 views on the NHS Leicestershire channel, while “Understanding Self-Care Online” reached 158 views. The project provided experience working with a real-world healthcare client while strengthening my skills in client communication, production planning and creating accessible digital content for a teenage audience.
OBJECTIVE
rESULTS
Dream Impact
#cOLLECTIVEIMPACT
Create a campaign video spotlighting the collaboration between Rooftop Republic Urban Farming and Happy-Retired, two social enterprises within Dream Impact (DI) with different missions but a shared goal of creating greater social impact through collaboration. The video aimed to showcase their collective impact through an interview-led format for audiences visiting the new DI office lobby, as well as online viewers through the DI YouTube channel.
PROCESS
Working as part of a two-person production team, I assisted with filming by operating a secondary camera, contributing to decisions around shot composition, visual aesthetics and lighting conditions during outdoor scenes.
I was also responsible for conducting on-camera interviews with representatives from both organisations, using my communication skills to guide conversations and capture their stories effectively. Throughout production, I adapted to unexpected challenges on location by problem-solving and adjusting our approach to ensure both visual and audio elements were successfully captured.
The completed campaign video was delivered for display at both DI locations, and published on the DI YouTube channel. The project strengthened my experience in cinematography, documentary-style production, interview techniques, client communication and adapting to real-world filming environments.